Hyunday the winner of Superbowl?

If you did not watch the Superbowl, you should be asking yourself how Hyundai could be the winner of the Superbowl. However, as most of you know the Superbowl is the most important ad event in the US. Almost half of those four programming hours is advertising, believe or not those spot are the most expensive time in TV. Well, with all this preamble you suppose already know why Hyundai was the winner of the Superbowl. Hyundai had most ad spot in the program than every other advertiser. Hyundai had more that four different version of the same campaign for their product Genesis, and two version for Assurance. Not only that, Hyundai bought rights to be endorsement of this program.

Anheuser-Busch was the most close competitor in the running for the audience. The most important product of this company was Budweiser with four version of their Horse campaign. This campaign is base on the drinkability attribute. Besides, this company bought spots for two more product of their portfolio; BudLight and Michelob. Not only that, this company had endorsement of the program too.

Both companies Anheuser-Bush and Hyundai did not offer any especial version for The Superbowl, they base their strategy on repetition more than impact of the message. On the other hand, there were few companies which developed special version for the program, such as Sprint who develop a two special version for The Superbolw with stadium image. However, their just bought a few spot, consequently is less probable that people will remember this product from Their Superbowl ad. There were other companies, such as Best Buy with special versions for The Superbowl; however, we need to wait for the brand recognition survey in order to know if those had enough impact in the audience.